Danish Handball Leagues Undergo Name Change
Sponsorship Agreement in Place
A newly finalized sponsorship agreement is set to rename the Danish handball leagues for the upcoming seasons. The organization overseeing handball in Denmark has secured this deal with Bambuni, a clothing brand, which will lend its name to both the men's and women's leagues, as well as to the Super Cup matches that kick off the handball season.
Details of the Agreement
This two-year sponsorship arrangement involves a financial commitment valued in the tens of millions. While this agreement marks a positive development for the leagues, it will not apply to the cup tournaments. These tournaments have been under a separate sponsorship with a bank since 2015 and are slated to conclude with the current season.
Upcoming Changes for the Leagues
Due to the new sponsorship, the leagues will be renamed as Bambuni Men's League, Bambuni Women's League, and Bambuni Super Cup. Although the managing body has not disclosed detailed specifics about the agreement, these changes suggest a significant evolution in Danish handball.
Conclusion
The arrival of a new sponsor is expected to enhance the visibility and support for the Danish handball leagues, which have faced difficulties due to a lack of sponsorship in recent years. This transition signifies a new chapter for handball in Denmark as the leagues progress forward.
