Nicolaj Jacobsen Takes on New Role
Transition to Brand Ambassador
Nicolaj Jacobsen, widely recognized as the head coach of Denmark's men's handball team, is embarking on a new journey as a brand ambassador for Kia. This shift represents a notable change for Jacobsen, who has primarily been known for his sporting achievements rather than commercial engagements.
A New Campaign
In his role with Kia, Jacobsen will lead a summer initiative centered on the theme of 'the journey to a goal', which emphasizes the growth and effort involved in achieving objectives, rather than merely focusing on the end results. This messaging aligns closely with Kia's brand philosophy, which champions the importance of the process in pursuing aspirations.
Values Alignment
The decision to engage Jacobsen as a brand ambassador was highlighted by Lise Bessermann, Kia Denmark's Marketing Manager, who noted that the choice stemmed from Jacobsen's understanding of perseverance and integrity. These qualities are part of the ethos Kia aims to convey through their promotional efforts.
Coaching Career Continues
While taking on this new role, Jacobsen will maintain his responsibilities as head coach of the Danish handball team, a position he has held since 2017. His contract, set to last until summer 2030, will allow him to effectively juggle both his coaching and ambassadorial commitments.
